Creative Engagement

Our award-winning creative engagement specialists work with other strategic communications services to provide innovative solutions for our clients' mission-critical issues. We collaborate to support clients with brand, corporate and marketing communications across all media and markets to advance business objectives with target audiences: consumers, executives, investors and journalists.

User Experience Design

FTI Consulting follows a user-centric philosophy for each project while aligning organisational objectives, strategic vision and marketing goals. We ensure that the user (whether interactive or offline) has an experience that is welcoming, easy to use and compelling.

Websites & Applications

From corporate websites to dedicated M&A transaction sites and mobile applications, our design team conceives and produces award-winning creative design and content to reach and influence key stakeholders. Because each market is unique, our global team marries local knowledge with universal best practices to maximise user experience and achieve communications and business goals.

Specific services that we provide include:

  • Corporate and investor relations website audit and discovery
  • IR+ (collaborative web and capital markets)
  • M&A/IPO websites
  • Campaign microsites
  • Hosting and feeds
  • Maintenance

 

Technical Development

We deploy our technical development capability in the final phase of developing a website or other online application (mobile app, intranet, social media page, etc.) to bring the user experience to life. At FTI Consulting, we pride ourselves on our agnostic approach, never favouring a certain platform or technology.

Particular services that we provide include:

  • Websites
  • Smartphone and Web applications
  • Intranets
  • Web services, gadgets and widgets
  • Social media pages
  • Digital and multimedia campaigns
  • Electronic newsletters
  • Tagging and tracking
  • Custom development

Social Media

The digital and social media experts at FTI Consulting work with clients to identify and engage key stakeholders through the most appropriate and powerful paid and non-paid digital channels. We develop custom solutions for each client, stakeholder and issue.

Our specific client services include:
  • Social media audit and strategy development
  • Integration with overall marketing/communications
  • Monitoring and engagement
  • Social media marketing and campaign
  • Reputation management and blogger/online influencer relations
  • Paid social advertising

Optimisation & Analytics

By basing their work on the most comprehensive and actionable analytics, our digital media and research experts optimise content, design and functionality for maximum impact. We also provide our clients with data dashboards so they can track the effectiveness of their campaigns.

We visually produce in-depth findings in digestible and user-friendly formats. Our analytics team specialises in:

  • Concept and landscape explorations that determine customer sentiment via conversation mining and voice-of-the-customer metrics (surveys, usability testing)
  • Frameworks for decision making that analyse performance of marketing efforts for clients' sites and mobile applications
  • Benchmarks for site performance – what content is most viewed/downloaded/of interest; how visitors navigate the site/mobile product; common paths 

Our specific client services include:

    • Site usability surveys
    • Site and mobile analytics
    • Paid media/marketing analytics
    • Social media analytics
    • Polling
    • Media audits
    • Intranet analytics
    • Search engine optimisation (SEO)
    • Reverse SEO
    • Device-agnostic content development
    • Performance measurement

Video & Multimedia

Our in-house video production team creates films that bring to life our clients' strategic vision, presenting complex ideas in a visually compelling way. We provide complete solutions, from concept to direction and post-production.

We create corporate, transaction, M&A and investor relations videos, documentaries and executive vignettes; social/viral spots; analyst/investor day videos/coverage; webcasts/live streaming; and crowdsourcing. We also integrate video with existing communications and marketing plans.

Corporate & Financial Reports & Collateral

FTI Consulting creative design and digital experts produce reports and collateral for the entire spectrum of corporate and financial events. Through tailored complementary print and digital experiences, we surround target audiences with a compelling company story. Client services include:

  • Annual and corporate responsibility reports (print and digital)
  • IPO and M&A literature and design
  • Campaign literature and design
  • Corporate brochures, white papers and other materials
  • Internal/employee engagement materials

Branding

From discovery to concept and creation, our award-winning brand consultants create brand identities for companies of all kinds. Client services include:

  • Rebranding, strategy and positioning
  • Company naming and corporate identity creation
  • Campaign branding and brand roll-out
  • Branding guidelines and brand management
  • Employee engagement support

Marketing

The marketing experts at FTI Consulting develop and deploy a wide variety of solutions to advance our clients’ communications objectives. Our services include:

  • Strategic marketing, marketing materials (print and digital) and marketing/product websites
  • Advertising and media buying (print, digital and outdoor)
  • Exhibitions
  • Signage and hoardings

Advertising & Paid Media Solutions

Because they have solid relationships with a broad set of media partners, our media strategists can secure the best opportunities for our clients at the most reasonable cost. Media channels that we commonly make the most of include:

  • Online display advertising and search engine marketing
  • Wireless/mobile and email
  • Digital outdoor
  • Print, banner and broadcast advertising
  • Media partnerships
  • Paid media integration with overall communications and marketing plans

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